The California 2021 strawberry season has already kicked off in Oxnard for Bobalu Berries. “This timing is typical for the Bobalu strawberries in Oxnard, with the harvest beginning around Christmas time,” says Cindy Jewell. The strawberries are currently being harvested and the first volumes are on their way to stores this week just in time for the holidays.
The company expects weekly volume to continue to increase in Oxnard along with fruit coming in from Mexico as the days get longer and weather warms in these southern regions. The Santa Maria region in California will also come into production the coming months.
Bobalu has significant acreage in Oxnard with both Fronteras and San Andreas varieties providing early and desirable fruit this winter and well into spring supported by Santa Maria production that will come into play before the first day of Spring.
As the new season begins, Bobby Jones, Managing Partner of Bobalu Berries, reflects on the past year and says: “We are so thankful for the support of our customers, and more importantly, our employees this year that worked side by side with us through incredible challenges. The extra measures we took to ensure health and safety of our staff will continue as these practices we took during the Pandemic will become long term policies for employee safety in the field and in our offices.”