Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus, announced the launch of “Sweeter in Texas” sweepstakes to celebrate Texas red grapefruit season during the holidays and through the New Year.
To elevate the sweepstakes, Winter Sweetz is utilizing their website, product kwik-lok messaging, social media platforms, influencer promotion efforts and email marketing to drive entries.
“This season's harvest is one of our very best yet and we are thrilled to share our excitement to ignite demand this year by way of this sweepstake,” said April Flowers, director of marketing at Winter Sweetz. “Our grapefruit has been producing low acid with a brix over 10, creating a very nice brix acid ratio and great flavor, making it the perfect sweet treat for shoppers to enjoy through the holiday.”
From December 15 - January 15, consumers are encouraged to enter the sweepstakes via the official sweepstakes entry form on the Winter Sweetz website, located here. There will be weekly prizes and a grand prize winner. Every week, two winners will be selected at random to receive a free shipment of Winter Sweetz grapefruit and one winner will receive a grand prize in the form of a $500 Amazon gift card.
Winter Sweetz grapefruit is grown in the temperate and sunny climate of the Rio Grande Valley. This summer, the region experienced a lighter bloom, which allowed the fruit to increase, on average, one to two sizes compared to the previous season.