How to make eating citrus fruit at the end of a meal a true experience? Simple: by presenting trees with the fruit still on the branches. The 'wow' effect is guaranteed and it contributes to a healthy diet featuring super-fresh food.
"Our trees are usually destined mainly to the H&R sector, but a lot of them are also sent to specialized departments within the big retail chain, which can now supply excellent-quality edible citrus fruit directly on the trees," reported Antonio Torre, sales manager and agronomist at Vivaio Piante Torre in Terme Vigliatore (ME), Sicily.
"For families, what is left at the end of a special festive meal is a lovely tree that can still bear fruits or which can be transplanted in the garden or become an ornamental plants. Purchasing one single tree can therefore turn into a sensorial, environmental and cultural experience that is also sustainable."
The H&R sector is currently suffering a lot because of the pandemic, this is why the choice was made to focus on making trees available in supermarkets.
"Over the past three years, we worked on making our citrus fruit trees available in the fresh produce sections. This is why we obtained all the certifications necessary (MPS and GlobalGAP Fruit & Vegetables) for the products to be not only nice to look at but also good and healthy to eat. It is anyway still possible to see fruits being served directly on trees in top restaurants."
The company has therefore come up with a business food range that complies with law provisions and that follows corporate technical specifications to self-certify the fact that fruits are zero-residue.
"Our agronomic methods have nothing to envy to the organic methods, which we want to approach over the next few years. We currently have 10 hectares producing 250,000 pots a year in total. We can ship all over the world depending on the phytosanitary protocols existing between Italy and the recipient states."
The products available
• Red lemons
• Chinotto oranges
• Kaffir limes
• Finger limes
• Green limes
• Red limes
• Buddha's hands