Organic fruit and vegetables sold in France are not cheaper in supermarkets compared to buying them in health food shops, a new study has found.
According to Consumer association CLCV (l'Association nationale de défense des consommateurs et usagers), organic fruit and vegetables are 44% more expensive that their non-organic equivalents, and that buying them in major supermarkets is not significantly cheaper.
While organic produce has increased in popularity in France over recent years (see below), 80% of the public say that cost is the main barrier to their buying organic fruit and veg.
The CLCV study found that large and medium-size supermarkets are not more likely to offer organic produce at lower prices, and that on average their organic fruit and veg was just as expensive as that sold in specialist organic shops.
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