California Avocado Commission announces board officers and marketing committee

The California Department of Food and Agriculture seated newly elected California Avocado Commission board members at the Commission’s November 19, 2020 board meeting. The Board also elected CAC’s executive officers Rob Grether, chairman; Ryan Rochefort, vice-chairman; Jason Cole, treasurer and Jessica Hunter, secretary, who each will serve a one-year term, from November 1, 2020 through October 31, 2021.

“The CAC Board and management are committed to prudently managing growers’ assessment dollars,” said California Avocado Commission president Tom Bellamore. “We thank the outgoing 2019-20 CAC Board, under the direction of Chairman John Lamb, for their work to build balanced budgets and prioritize spending and we welcome the new Board and executive officers.”

Right: Robert Grether

New and returning members
Additionally, at its December 10 Board meeting, the Commission approved returning and new members to its marketing committee. The committee, comprised of California avocado growers, farm managers and handlers, provides input and guidance about crop availability, advertising, promotion and program timing.

“I would like to thank outgoing CAC marketing committee chair Bob Lucy for his outstanding service in that role for the last 11 years. We appreciate his leadership, wisdom and guidance,” said CAC vice-president marketing, Jan DeLyser. 

Right: Bob Lucy

Bob Lucy, president and partner of Del Rey Avocados, served as California Avocado Commission Marketing Committee chair from July 2009 through 2020. The new committee chair is Gary Caloroso, regional business development director of Giumarra. 

Right: Gary Caloroso

For more information:
Marji Morrow
California Avocado Commission
Tel: +1 (323) 456-6751

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