Chinese fruit market dominated by citrus

This month, locally grown mandarins, apples, tangerines, pomelos, and pears dominated the fruit market in China, and the traded volume has been on the rise, accounting for more than 40% of the total traded volume of locally grown fruits.

In November, the traded volume of grapes, bananas, mangoes, and kumquats shot up. At present, all fruit categories on the market are ample in supply. With the continuous expansion of production capacity in recent years, the production of citrus, the sales champion, has increased significantly each year. It is currently the citrus season, and the sweet and nutritious mandarin has become the most popular variety.

With the new year approaching, it is expected that the market will soon see a peak in purchasing activities. Consumer demand for fruits will increase, and high-quality fruit varieties will become more popular. The traded volume is expected to maintain steady growth, while the traded value will grow significantly due to higher unit prices. Among locally grown fruits, Shatang mandarins and Shiranui tangerines will enter their peak sales seasons. Chilean cherries, the most popular imported fruit category, will also enter the first sales peak if clearing the customs successfully.

In recent years, as the production increases, the volume-centric market has become saturated, driving traders to focus on brand development and niche markets. With the improvement of living standards, consumers have become keener on high-quality, branded products, focusing on good flavour and high quality, and their price sensitivity has become lower. As the quality of locally grown fruits improves, more and more locally grown fruits are emerging in the high-end market that has been dominated by imported fruits for a long time.

Source: Shanghai Fruit Industry Association

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