Extraberries SA will start growing Eureka blueberries in Argentina

The nationally owned company Extraberries SA will begin to grow the Eureka blueberry variety, which was developed by the Australian nursery Mountain Blue Orchards (MBO), in Argentina.

“This is a turning point for the country's blueberry industry that has been possible to achieve thanks to Extraberries SA's investment decision, after more than 3 years of talks and research between the technicians of the companies and negotiations with the phytosanitary organizations from both countries,” stated the firm led by Alejandro Bulgheroni.

The license obtained from Mountain Blue Orchards will help Extraberry continue the conversion process it had already started in its production fields, which includes implementing technology related to nutrition and irrigation based on the principles of open hydroponics. This positions this agro-industrial company, which also produces cherries, pears, and apples, as one of Argentina's leading companies in innovation and quality. It is also the only company authorized to produce this variety in the country.

The blueberry plants must remain in quarantine for two months in the fields that the Argentine firm owns in Metan (Salta) and in Concordia (Entre Rios). "The fact that the plants are already in the country this year, which has been so conditioned by the pandemic, gives us enormous satisfaction. It also represents another step in our path to continue advancing towards the last generation in plant genetics, and consolidating ourselves in extremely demanding markets, as demonstrated by Chinese, American, and European consumers,” highlighted the CEO of Extraberries, Adolfo Storni.

"The bet is to become a global platform for the blueberry business in the southern hemisphere in Argentina, through a unique business model based on innovation, genetic development, sustainability, and the digitization of processes," he added.

 

Source: ambito.com 


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