Organic food start-up Organisch Overseas aims for 30 percent revenue growth

Agri-start-up  Organisch Overseas sells organic fruits and vegetables in Delhi-NCR. The company is expecting 30 percent growth in its revenue this fiscal year, to around Rs 40 mln.

Founded by Chirag Arora, Organisch -based in Gurugram- has set up its packaging facility at Bijwasan in the national capital. It currently sells organic fruits and vegetables through e-commerce platforms like Amazon, big retail chains such as More and modern stores.

The company plans to launch a mobile app early next year as well as launch its own mobile stores on electronic vehicles to directly reach out to consumers.

"The demand for organic food items on e-commerce platforms has grown since the outbreak of COVID. Our revenue is expected to grow at around Rs 4o mln this fiscal from Rs 3o mln last year," Arora said. The sales were affected during April because of nationwide lockdown, but demand has rebounded sharply.

"Our monthly turnover is likely to reach Rs 5.5 mln by March 2021," Arora said, and added that the company would become profitable in 2020-21. Organish is targeting Rs 90-100 mln turnover in the next financial year as it will also tap export potential besides domestic market, he added.

According to¸ the company currently sources fruits and vegetables from organic certified farms of Himachal Pradesh, Jammu & Kashmir, Rajasthan and Uttar Pradesh among others.

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