For the second consecutive campaign, Spreafico will be a Tango Fruit partner and be in charge of the exclusively distribution of this seedless mandarin brand in the Italian market. The alliance sealed at the beginning of this year will be strengthened this season and affect the main supermarket chains in the country, of which Spreafico is a regular supplier, and in which this brand will be present.
Tango Fruit will also reach the Italian consumer through the traditional wholesale channel, where Spreafico also enjoys an important presence. The satisfaction tests carried out last season have confirmed the good reception of Tango Fruit, so it is expected that the mandarin brand, associated with a smiling bee, will be supplied for a longer time, with the shipments from the southern hemisphere complemented with those from the Mediterranean areas, from Italy and Spain.
Tango Fruit for Spreafico
The agreement between the Eurosemillas brand and Spreafico has allowed the latter to expand its range of premium fruits - which already features labels such as Zespri in kiwis or Angys in pears - with one of the most appreciated seedless mandarins throughout Europe. For its part, Tango Fruit will continue to work exclusively in Italy for at least the next four years (with the possibility of a fifth) with one of the country's leaders in the horticultural sector.
The deal will entail a significant amount of joint promotional work during the launch phase, which is still in progress. The pilot program, which focused on northern Italy through a few brands in more than a hundred points of sale, has now been upscaled to a more ambitious approach in which the volume of Tango Fruit sold is expected to multiply by ten.
To achieve such volumes, Tango Fruit's commercial and productive planning will be key. This season, most of the supply is expected to come from the Spanish Tang Gold plantations, but there will be a growing presence of those harvested in Italy already in the first months of 2021, and in the medium / long term, the latter will make up most of the supply. Once the season in the Mediterranean is over, the brand's continuity will be guaranteed to Spreafico customers by authorized exporters, mainly from Peru and South Africa.
Spreafico headquarters in Dolzago
Tango Fruit is the most refined image of the variety, the biggest representative of a citrus fruit that is treated as premium. It has all the expected qualities: easy to peel, sweet, seedless and bee-friendly, with a high juice content and rich in vitamin C.
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