Full Harvest(R), the business-to-business online marketplace for surplus and imperfect produce, co-announced with Danone North America the launch of Two Good ‘Good Save’ yogurt made with Full Harvest Verified Rescued™ Meyer Lemons. The product line is setting the standard for the emerging rescued foods market as the first dairy product to utilize 100% Verified Rescued Produce™ and the Full Harvest seal - the highest standard for on-farm food waste reduction verification.
With the introduction of the first yogurt using Full Harvest Verified Rescued™ fruit, Two Good’s ‘Good Save’ line is tackling food waste and supporting farmers economically. The Meyer Lemons in Two Good ‘Good Save’ would otherwise have been wasted due to overproduction, a lack of secondary markets for the farmer, or cosmetic blemishes. The initial offering features Meyer Lemons that are 100% verified rescued, with plans to launch additional flavors in 2021 and beyond.
“With the launch of the Two Good ‘Good Save’ line in partnership with Full Harvest, Danone North America is at the forefront of the food waste reduction movement and is helping farmers get the most from their harvests,” said Christine Moseley, Founder and CEO of Full Harvest. “We’re thrilled to help Two Good make a great tasting product by creating a sustainable and resilient supply chain made of Full Harvest Verified RescuedTM Meyer lemons.”
In the United States, one-third of edible produce gets wasted at the farm level, contributing to a global food waste problem that the United Nations estimates totals $218B annually. More, a recently updated report by Project Drawdown found that reducing food waste is the number one, most impactful solution to keeping the Earth below two degrees Celsius.
Full Harvest is focused on rescuing the billions of pounds of imperfect and surplus produce that go to waste at the farm level each year. Full Harvest works directly with farmers to identify produce that will go to waste, and to connect those farmers with food and beverage company buyers on its digital marketplace. The end result: less waste, more nutritious food going to consumers, and more economic opportunity for farmers.
Full Harvest also helps food and beverage companies create innovative and sustainable products by developing scalable supply chains made of Verified Rescued™ produce. As part of these innovation services, Full Harvest provides independent, third party verification and a seal that the produce a customer sources from farms would otherwise have gone to waste - in other words, ‘Verified Rescued™.’
“As a purpose-led brand committed to the well-being of our planet and its people, Two Good knows food waste was a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritizing the planet,” shared Surbhi Martin, Vice President of Marketing at Danone North America. “Alongside our partners at Full Harvest, our team pledged to make a positive impact on food waste with the introduction of our Good Save product - a commitment to our planet and communities that is underscored by donating 100% of profits during Earth Week in April of this year to food rescue organizations City Harvest and We Don’t Waste, and launching the industry’s first one-for-one model with our One Cup, Less Hunger program this fall.”
Two Good Greek Lowfat Yogurt is part of the world's largest Certified B Corporation, Danone North America, and recognizes that food waste plays a critical role in our collective relationship with the climate and our stewardship of the planet. Good Save is continuing the brand’s effort to lead with acts, not ads. For more information about Two Good and Good Save, please visit www.twogoodyogurt.com.
For more information:
Keely Wachs
Full Harvest
Tel: (415) 523-0601
Email: keely.wachs@fullharvest.com
www.fullharvest.com