Focus on improving value for levy payers

AHDB releases five year strategy 'Change Programme'

AHDB has released its 'Change Programme', outlining their strategy for the upcoming five years. As part of AHDB’s Change Programme, They have been addressing the issues of delivering programmes that are wanted by levy payers, ensuring they deliver value and a modern levy system.

Specifically, AHDB is proposing to set levy rates in a different way and have also addressed the specific systems for Horticulture and Potatoes as highlighted in the response to the Request for Views exercise carried out by Defra. 

For the full Change Program and strategy, please click here.


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