Summerfruit industry thanks New Zealand

Industry body Summerfruit NZ wants to thank New Zealand for its magnificent response to their call for help with this season’s harvest. With the pandemic closing borders to international backpackers and RSE workers, it was feared that there would be a shortage of people keen on moving to the regions to supplement local workers at harvest time.

Summerfruit NZ collaborated with Ministry of Social Development, Ministry for Primary Industries, other industry organisations, councils and HortNZ to raise public awareness of the shortage through the Handpicked and Opportunity Grows Here campaigns which began in spring.

Richard Palmer, Summerfruit NZ’s chief executive, is extremely thankful that New Zealanders have heard the call and responded in greater numbers than hoped for.

‘The response overall across the Summerfruit regions of Hawke’s Bay, Marlborough and Central Otago has been fantastic and many growers and packers have received far more applications than they would normally expect at this time of year.’

Nevertheless, there are still pockets of orchards that are having difficulty in attracting sufficient numbers of people and the summerfruit season is a long one that can last up until April.

‘Mother Nature dictates when the season starts. This year it has been quite changeable and now looks to be three to five days ahead of 2019. That means the Cromwell Basin growers, where many export cherry orchards can be found, expect to start picking around 8-9 December.’

The cherry harvest usually lasts around six weeks, straddling Christmas and New Year, and is in full swing in January, with other summerfruit crops increasing in volume around then.

‘Keeping people on board for the full cherry crop and then the other summerfruit crops is a major concern.’ Richard says. ‘In the past our wonderful students work through to mid to late January and then international backpackers have filled their roles. We need to make sure the incentives are there to keep people employed as long as the work is available.’

It is expected that the recent appointment of Tracey Mansfield in the new Central Otago seasonal labour coordinator role will help smooth the fluctuations in demand for workers as she connects employers with potential employees and helps attract and retain seasonal workers to the region for the summerfruit and subsequent apple, pear and grape harvests.

For more information:
Richard Palmer
Summerfruit New Zealand
Tel: +64  21 177 1337  

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