The Bard Valley Natural Delights® new 8-count Dark Chocolate Covered Medjool Dates item had a strong start with over 100,000 units sold since September. To continue the momentum, Bard Valley created an eye-catching Valentine’s Day merchandiser and a consumer promotion to create excitement for this innovative new product.
“Data from the National Confectioners Association indicated that 2020 Valentine’s Day seasonal sales performance reached $3.2 billion,” explains David Baxter, Bard Valley’s marketing director. “The sales results with our Dark Chocolate Covered Medjool Dates with Sea Salt exceeded all expectations. We anticipate another sales surge during the Valentine’s Day holiday.”
The 8-count pack of chocolate covered Medjool dates is unique to this merchandiser. The eye-catching header calls out the holiday and features an image of the Dark Chocolate Covered Medjool Date with Sea Salt’s interior. Consumers can see the contrast between the creamy dark chocolate and date’s delicious center.
“Our premium Medjool dates are world renowned for their luscious, soft texture and sweet caramel-honey flavor,” states Baxter. “It is a unique gift to give during this holiday and the upscale packaging features a die-cut window to showcase the product and serve as a gift box.”
To further support the chocolate covered Medjool dates, Bard Valley is launching a consumer “Date to Remember” social media promotion from February 4th through February 10th. The promotion centers around a special date night for Valentine’s Day. Retailers can contact their Bard Valley sales representative to learn more and utilize the marketing materials in-store and promotions online to help drive traffic and capture a greater piece of the Valentine’s Day sales.
Retailers are also encouraged to cross merchandise and reach new shoppers that may not be aware of this product. Studies indicate that placement outside of a product’s normally merchandised location helps attract new consumers for incremental sales.
The Dark Chocolate Covered Medjool Dates merchandiser is also versatile. It can change to focus on spring sales by replacing the easily changeable corrugated header card. The new “Celebrate Spring” header features Easter graphics with the tagline: “The Hunt for a Better Holiday Treat Just Got Easy,”