It’s easy to say 2020 has been a very different year from usual. Some fruit traders were heavily hit under the weight of the challenging new environment, while others thrived due to higher demand for all kinds of produce. For machinery things were a bit different. It’s understandable that companies would hold off on new investments for their IQF freezing lines. Luckily, the second half of 2020 proved to be much better for this specific market.
The pandemic proved to be a very challenging time for everyone. Now that the end of the year is near, Olle Hasslöf, the Sales and Marketing Director for OctoFrost, feels that the company has done relatively well, given the circumstances: “Octofrost has done well in 2020, despite challenges of the pandemic. The market was hit by a great uncertainty during the spring of 2020 and we experienced a number of investment decisions were being put on hold. During the autumn, we did see a strong recovery which we attribute to the underlying demand from the end consumer, plus the prospect of a forthcoming vaccine. Confidence in the IQF market seems to have been restored.”
Naturally things changed in 2020, as it was near impossible to travel and see one’s clients in person. Hasslöf states Octofrost focused on digital meetings and assisting their clients via local sales offices. “This year, as a company, we have focused our efforts on digital sales and emphasized the importance of hygiene and cleanability of our machines. Since Octofrost has sales offices in most key markets, we have managed to maintain good communication with our customers, remaining close to them.”
Hasslöf feels that 2021 will probably be a much better year, as OctoFrost has made some investments that should have a positive effect for their clients overall: “We look positively towards the future. During 2020 we have strengthened our organization and invested resources in the development of our product line. These investments will be beneficial for our customers for years to come.” he concludes.