Producers optimistic nevertheless

Wisconsin cranberry crops fall short this year

Even though the cranberry harvest in Wisconsin -and nationwide- fell short of 2020 projections, growers are optimistic about the holiday season.

Wisconsin State Cranberry Growers Association executive director Tom Lochner: "As an industry, we're always looking for new recipes and developing them, and we either post them online or share through social media. We've been doing that continually, and hopefully people are finding more ways to incorporate cranberries and juice drinks into their diets. There's different ways they can do that."

Lochner said cranberry sales jumped in April when governor Evers' "Safer at Home" order went into effect, although sales have slowed down a bit since then. He urged Wisconsinites to buy cranberries early and freeze them for later use, especially fresh cranberries, because there is such a short supply of them after the holidays until the next harvest season. Cranberries are a traditional component of Thanksgiving and Christmas meals, with 3% of the crop being sold during the holiday season.

Some supply chain issues also occurred, Lochner said, as well as labor shortages, that made distribution a little more difficult – but growers and processors got through it.


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