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Jost Rebhorn: "I lead an eventful and fascinating life"

A fixture at the Stuttgart wholesale market

Jost Rebhorn is a fixture at the Stuttgart wholesale market. He is looking back on a dazzling life. He has won motor sports races several times, drove a Formula One car and ran marathons.

Anyone who wants to keep up with 81-year-old Jost Rebhorn needs to be in good shape, have fast legs and, when it comes to cars, more than enough horsepower under the hood. Because the managing director of Rebhorn Fruchtimport Gesellschaft likes to be underway -both at work and in his free time - and he loves challenges. "I lead an eventful and fascinating life," the father of four -with three wives- told the Cannstatter Zeitung.

The company at the Stuttgart wholesale market /
Picture: Rebhorn Fruchtimport

Third generation family business
55 years ago, he entered the family business and now runs it as a third generation manager. "We are the oldest company on the wholesale market. My grandfather founded it in 1906," says the wholesale market veteran. He grew up in the trade and got involved in his parents' business as a teenager: He would be unloading crates of fruit and vegetables from trucks, and serving them from the Karlsplatz stand. He vividly remembers how one employee went around a bend on the Schlossplatz to quickly, tipping his vehicle and scattering oranges all over the square.

"The passers-by were delighted with the Italian fruit, which was rare in the post-war period," Rebhorn says with a smile. His parents specialized in fruit, vegetables and tropical fruits early on. "Our recipe for success is that we have been focusing on top quality for decades," says Rebhorn. Owners of good retail stores and restaurateurs are among his regular customers. For them, he is on site every day, even at the age of 81. "I'm at the store at 1 a.m., advising customers, taking a look at the goods, keeping in touch with suppliers."

Wholesale store activity
Without any difficulty he exchanges a few Italian sentences with an innkeeper, also speaking Spanish, French and English fluently. He is able to haggle proficiently in any language. He rarely leaves the wholesale market before 1 pm. He still needs the wholesale market activity.

For more information:
Rebhorn Fruchtimport GmbH
Jost Rebhorn
Langwiesenweg 30 
70327 Stuttgart 
Tel: 0711/48075-0
Fax: 0711/48075-40

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