Masseria Fruttirossi, a company specializing in the production of pomegranates with orchards covering over 300 hectares, has introduced the Melagrana Magnum packet for the upcoming Christmas season. "It is a 13x13.5 cm box containing one sustainable pomegranate. Supermarkets will receive the first supplies as of this week," explained sales manager Dario De Lisis.
"Volumes expected are 15,000 packs, most of which are already sold, but we could increase supplies if stocks end earlier than expected. The new packaging will be available through our e-shop as well as in various retail chains, and we are also negotiating deals with some leading European partners."
"There are two types of packs available - a red one and a green one, both with golden details. The box can become a table or a Christmas ornament. It is an alternative present, a different way to wish Merry Christmas for good luck, especially in a period such as this one."