For the second year in a row, Blue Whale is putting the Blue Reine® apple in the spotlight ahead of the holiday season. This year, the Blue Reine® will be available in a dynamic store via a Christmas-themed consumer game. This initiative will run from 7/11 to 12/11 and allow consumers to win their Christmas gift list. Blue Reine® will also cater to children with 1.5kg bag packs and 6 fruit trays featuring Frozen 2 co-branding.
Blue Whale's desire is to promote the Blue Reine® as an apple for sharing, suitable for all consumer targets; for young and old, for those loving to eat them or to cook them, etc.
The Blue Reine® apple is a natural cross between the Elstar and the Pilot varieties. It is originally from the Loire Valley and 100% HVE certified. It is available from October to February; produced in the orchards of Blue Whale and marketed exclusively by Blue Whale.