Blue Whale

Blue Reine® in the spotlight ahead of the holiday season

For the second year in a row, Blue Whale is putting the Blue Reine® apple in the spotlight ahead of the holiday season. This year, the Blue Reine® will be available in a dynamic store via a Christmas-themed consumer game. This initiative will run from 7/11 to 12/11 and allow consumers to win their Christmas gift list. Blue Reine® will also cater to children with 1.5kg bag packs and 6 fruit trays featuring Frozen 2 co-branding.

Blue Whale's desire is to promote the Blue Reine® as an apple for sharing, suitable for all consumer targets; for young and old, for those loving to eat them or to cook them, etc.

The Blue Reine® apple is a natural cross between the Elstar and the Pilot varieties. It is originally from the Loire Valley and 100% HVE certified. It is available from October to February; produced in the orchards of Blue Whale and marketed exclusively by Blue Whale.

For more information:
Dina Abella
Blue Whale
1205 Avenue de Falguières BP 417
82004 Montauban Cedex – France
Tel. : +33 (0)5 63 21 56 56
Dina@blue-whale.com  
www.blue-whale.com  


Publication date:
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