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Executive director Chilean Blueberry Committee - Andrés Armstrong:

‘The focus is on quality and productivity, not on volumes’

Currently, the 2020/2021 blueberry season is in full swing and the volumes of fruit to the markets have increased considerably. This is mainly due to the Peruvian production, now is in full season. Still, Chile has not yet reached its peak; it is showing a slight increase in export volumes as well.

Although the pandemic is affecting the industry, most analysts and experts conclude that the blueberry industry, globally, is better prepared to face this or other crises due to the healthy demand for its product and the solid structure of its industry.

Andrés Armstrong, executive director of the Chilean Blueberry Committee, believes the effects of Covid-19 are still difficult to project. “Without a doubt, there will be an impact on the world economy and changes in consumer habits that in some cases can become permanent behaviors. There will be significant challenges, but also opportunities. The food industry and in particular fresh fruit, despite the new conditions and restrictions, has continued working to maintain the food supply both locally and for external markets”, he told blueberriesconsulting.com.

Since before the pandemic, the blueberry industry had been showing important changes. The inclusion of new actors in the offer, coming from the most diverse corners of the world, had already strained the global industry and the commercial behavior of the markets. Along with this, changes in the acceptance standards by consumers were also notorious, demanding greater qualities from the product.


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