John Holland, CEO of J.R. Holland Group, is aiming to change the former MAN lorry depot in Team Valley into a “one stop hub” for fresh produce in the region. The new facility is set to replace the existing North East Wholesale Fruit and Vegetable Market on Team Valley. According to Holland, this ‘has suffered from a lack of investment’.
The facility is due to open its doors in early 2021, providing a covered fresh produce hub of more than 25,000 sq ft. The new site will become by far and away the largest importer and distributor of fresh produce in the North of England, with an estimated 100,000 packages of produce expected to be sold through the facility every week. All produce will be sourced on an exclusive basis direct from suppliers in the north east with exotics from around the globe. A key ambition behind the initiative is to invest in and form long-term, robust relationships with producers and farmers, ensuring provenance, and guaranteeing full traceability and value.
Holland: “My dream is to create a one stop, fresh produce hub of the future. I want to bring the fresh produce community together under one roof where they can be inspired, where they can network and do business together. The fresh produce hub will be a tidy, clean and inspirational one stop marketplace that will shorten supply chains, reduce food miles and ultimately drive forward our industry into a new era of growth.”
“The specialist knowledge and customer and supplier relationships we have developed through 40 years in the sector are fundamental to the core of our business, and I want to build upon this to create a new go-to place for everybody’s fresh produce needs.”