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Chinese apple market experiences one disaster after another

Shatang tangerines conquer the Chinese market with low prices

The export market for Chinese apples is suffering from problems in the shipping industry and they are unlikely to dominate the international market this year. Traders will have to wait for next year. Furthermore, the Chinese apples enter the market around the same time as Shatang tangerines. Xilin Shatang tangerines, an early-season variety from Guangxi, officially entered the market on the 20th of November.

The purchase price of Xilin Shatang tangerines is currently around 3.5-4 yuan [0.53-0.61 USD] per 0.5 kg. That is 20% lower than last year's price of 5 yuan [0.76 USD] per 0.5 kg. Early-season Shatang tangerines enter the market in Guangxi in small volumes in November and the supply volume gradually grows in December. The main supply season begins in December and lasts until March in the subsequent year. The peak period falls in January and February. The opening price this season was about 1 yuan [0.14 USD] per 0.5 kg lower than around the same time last year. The price is indicative of a wider depression in the Chinese tangerine market. The price of Shatang tangerines has been in decline for years.

Chinese apples are unmarketable abroad and in the domestic market they compete with cheap Shatang tangerines. In addition, the current product quality of apples is not great. Several major apple production areas suffered from poor sales conditions. Furthermore, the sales conditions of apples in the period leading up to Chinese Spring Festival [12 February, 2021] have an impact on the sales conditions in the rest of the season. The market prospects do not look good. Only the online promotion of apples will help sales.


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