Proprietary "Happy Fruits" label popular worldwide

Swiss-Indian food company pushes onto Turkish market

Pioneering Ventures, a Swiss-Indian food technology company, is entering the Turkish market through its subsidiary DistriCo Anatolia. The company's newly founded subsidiary DistriCo Anatolia, which focuses on technological agriculture, hydroponics and intelligent greenhouses, will introduce its "Happy Bananas" label in Turkey.

"Happy Fruits" popular worldwide
Majid Dolatkhah, CEO of DistriCo Anatolia, emphasized that the banana varieties are of the highest quality and they are becoming increasingly popular. Through a QR code, customers can find out where the bananas were grown.

The bananas will be available everywhere in Turkey from January 2021. "The 'Happy Fruits' label is popular all over the world. We are confident that this will also be the case in Turkey," he said.

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