Digitization and automation are also becoming increasingly important in the German fruit and vegetable sector. Producers are looking for ways to optimize operational processes. Farmable has set itself the task of reinventing ways for growers to collect, organize and use their data and information about trees and plots. For this purpose Farmable offers an app for the management of fruit farms. With the help of this app, crop protection measures, pest or disease monitoring and harvest records can be collected by the whole team of a farm.
We spoke with to Max Bangen, who is responsible for the German market for the Norwegian start-up, about the launch of the app and the company's plans to adapt the service even better to the needs of the users: "The app has been available globally since the beginning of this year and in Germany it has already been tried out by about 130 growers, mainly from the Alte Land and the Lake Constance district." The feedback so far has been very positive.
Since the app is available on both Apple and Android devices, it offers workers the flexibility to work on their own smartphones or tablets: "With the function of recording observations as notes with photo and location, relevant information can be easily shared within the team. In addition, plant managers are able to manage their teams, for example by assigning tasks to employees. This way, employees can access and work through the tasks on their cell phones. The cell phone's GPS signal also allows them to track progress in real time." All of these functions can be used free of charge in the app or on the website, which will soon go online.
Managing operating data in the long term
Many orchardists need orchard software to track notes, fertilizer consumption, soil and leaf analysis, and the use of chemicals: "Over time, Farmable, when used regularly, provides a quick overview of past and seasonal fluctuations and allows a complete record of previous crop protection applications. It's the ease of use and the ability to reliably collect knowledge and communicate what makes the Farmable app so exciting."
In the future, the Farmable team plans to integrate other technologies: "We can imagine, for example, the use of drones and sensors or weather stations. We are working closely with producers worldwide to optimize our app according to their needs. Building such an information and database in one place, where a producer can manage all the data, will be practical for the team in their daily work".
For fruit growers, from fruit growers
The founder of Farmable, Lars Petter Blikom, is co-owner of Norway's largest fruit growing company. In his search for a suitable software, he found that until now there was no suitable digital tool for the needs of fruit growers. The development of the app was therefore close to the user from the very beginning: "We are thrilled to see a wide variety of fruit growers on our platform. The fact that both a Norwegian apple grower and an Australian Durian grower benefit from the app reinforces our belief that with Farmable we are filling a niche for a global Agtech product that is dedicated exclusively to fruit farming".
Blikom hopes that its tool will prevail thanks to its ease of use: "Unlike existing Agtech products, which are sometimes unnecessarily complex or offer features that are not relevant to fruit growers, Farmable focuses on user feedback. That's why we actively solicit suggestions and requests for features from the user community of growers and consultants".