When a product is supported by a long-standing brand and captivating packaging, it is most likely to be successful, especially if these features go hand in hand with high-quality and the good name of the company. "This is the case of our Rojo Brillante persimmons, which became available a few days ago," reports Roberto Guidi from Società Agricola Guidi.
While persimmon sales are not particularly brilliant, Gaudi is pleased with how things are going. "We are getting various requests from clients that already know us as apricot specialists or for our core business, i.e. poultry. Considerable orders are coming in from some big retail chains, but our products are also available on the general markets."
The Terra di Romagna brand characterizes all local productions, i.e. those located within a few km from the processing center. "We use this brand for both our produce and poultry. We place particular care in the cultivation of our fruit and vegetables, so as to not disappoint consumer expectations."
Guidi stresses how, this year, Rojo Brillante persimmons grown on the hills in the Roncofreddo municipality have larger grades than usual, also due to the frost in spring which reduced volumes.
"In order to provide a complete service, we can deliver fruits of different colors, i.e. at different levels of ripeness."