New Israeli persimmon orchards in Campania

In a globalized market where there is increasing competition between countries, the produce needs to stand out in order to be competitive - the same rules apply to persimmons. The future will see more diversification, as Rojo Brillante orchards are increasing in Campania and new orchards of Israeli persimmons of the Triumph variety have recently been planted. This late cultivar will enable to extend persimmon processing to six months thanks to its long shelf-life, which enables the fruit to be stored until June.

FreshPlaza archive photo: Triumph persimmons

Considering the current situation, we can definitely say that persimmons have fared better in the past. Things are rather slow on the wholesale markets and quotations are low. The situation was satisfactory until October 25th. Production volumes are good despite the frost in March-April.  

Archive photo of Tipo persimmons

Tipo persimmons did well until early November, then the rain of the past few days compromised the good initial quality. As for Vaniglia persimmons, this is a terrible year as quotations never picked up - they are destined to become a niche product. Rojo Brillante are also not doing very well as prices are 10% lower compared to the previous campaign.

When it comes to exports, the German markets are requesting Rojo Brillante, but a few entrepreneurs report collaborations on the Cologne market for Vaniglia persimmons.


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