Over the past few days, Vivai F.lli Zanzi has published a new multi-language video on its Youtube channel to reach long-standing customers as well as new ones from all over the world. "Instead of sending them a power point or a PDF brochure, we made a video. It is a simple yet effective formula - a lot of images, a soundtrack and written information," explained marketing manager Riccardo Zanzi.
Vivai F.lli Zanzi is focusing on the international market and, for this reason, the video is available in the Italian, English and Russian version. "Every year, our company produces around 5 million fruit trees that are sold all over the world. We have stable commercial relations with 40-50 countries and reach 140 countries in total."
Watch the English video
The figures are impressive: 90 hectares of experimental fields where new varieties are tested, 13 hectares of mother plant fields, over 30 new varieties to test every year from breeders all over the world.
Watch the Russian video
"Our motto is 'Innovate for tradition' as we do not want to forget that our history began in 1886. We are always looking towards the future, to innovation, but we do not forget where we come from."