Which fresh products are South Africa's top performers?

Consumer interest in healthy eating is pushing up sales of fresh produce. But looking at the commodities that experienced the highest growth over the past few years, one thing is clear: information, marketing, packaging and branding hold the key to increasing demand and staying competitive.

Amongst the changes in economic activity seen over the past few months as a result of the coronavirus disease (COVID-19) lockdown has been a noticeable increase in the consumption of fresh produce according to South Africa's Farmer's Weekly.

Upon closer inspection, however, it appears that demand for certain fresh produce items has been increasing for quite some time, as consumers re-evaluate their eating habits and make permanent changes.

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