Colombia produces avocados almost year-round, but the growers so have an on-season and an off-season. The main season this year started on time in mid-September, in week 38, and is expected to run through the end of February. Green Superfood has been working on expanding their avocado cultivation in Colombia, and this year their goal is to produce and export around 6,000 tons during the main avocado season.
Spike in Covid-19 numbers affects demand
The season started on time this year, and while the first two weeks of the season the volumes were lower than expected, the volumes quickly picked up. “We now have good volumes being harvested and we are seeing excellent quality, which is the result of the hard work in the fields by our teams as well as in our third-party orchards. For us, being consistent with quality really is the key to our international markets. It’s the strongest principle and goal to achieve for Green SuperFood,” Mauricio Lopez, Green SuperFood’s Sales Manager shares.
The reason the company is placing a focus on consistent quality is because they are trying to expand their markets, and the overall avocado supply on the world market is high at the moment. “The market as of right now isn’t easy, and the short-term future is unclear for everyone,” Lopez explains. “With the Covid-19 numbers spiking again, people are returning to staying at home more and many national governments in Europe have tightened restrictions again, which has had an effect on demand. The market is currently very volatile and prices, especially for smaller size avocados, are tight,” he adds.
“The challenge for Green SuperFood this season is huge, especially because we are planning on producing around 6,000 tons, so we have to prepare ourselves to face this challenge properly and meet our goals in the international market,” Lopez says.
Reaching new markets this season
Currently, the avocados are coming from Mexico, Chile, and Colombia and each of these origins has been ramping up in their volumes. “I’d say that the balance between offer and demand is regular at the moment, but the closing of wholesale markets in some countries does pose a problem. In some European countries, that’s where our biggest markets lie – such as in Spain, Italy, and France. We hope that the situation in December will improve,” say Lopez.
For Green SuperFood, their main markets are currently in Europe. “We are working on building our brand’s reputation and reliability with our European partners this season,” Lopez shares. “But we are also looking to expand to some new markets this year. Argentina and the Middle East are markets that we’d like to explore this season,” he concludes.