98% of adult Poles know the value of eating fruit and vegetables

98% of adult Poles know that it is worth eating vegetables and fruit, know their benefits and perceive them as healthy. However, only one in six puts these ideas on a plate and eats vegetables in the right amount. 75% do not know how many vegetables and fruits to eat. Half of Poles eat very little fruit and vegetables. The majority of them do not eat veggies every day. There is a belief that the preparation of vegetables and fruits is difficult and time-consuming. These are the results of research carried out in 2020 by the Kantar opinion platform for the National Association of Vegetable and Fruit Producers.

Leaders of industry organizations of producers and processors recognized that building awareness of the fundamental role of fruit and vegetables is the task of the entire sector. That is why, in cooperation with Kantar, they carry out the series 'National research on fruit and vegetable consumption.' In the actions taken, growers are favoured by trends: 2021 was designated the World Year of Fruit and Vegetables.
Fruit and veg preferences in September 2020.

The most popular vegetables are tomatoes (95%) and cucumbers (92%) and potatoes (98%). Respectively 17%, 5% and 20% of the respondents consumed them on a daily basis. In September 2020, on the tables of Poles also onions 90%, carrots 87%, cabbage 67% and peppers 67% could be found. 6% of respondents ate onions every day, 5% carrots, 1% cabbage, and 1% peppers.

Purchase habits of Poles
The pandemic is changing the purchasing process. Research has uncovered its stages, product evaluation criteria and the purchases themselves.

Purchases of fruit and vegetables are more and more often planned, which is related to the coronavirus epidemic, but also to frugality and aversion to wasting food. During the epidemic, Poles began to plan their purchases better so as to reduce the number of visits to the store and shorten the time spent shopping.

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