Trade in apples from storage recently started in Yiyuan county, Shandong. Visiting traders were mainly interested in small apples. In nearby Zhaoyuan and Xixia, in Yantai, visiting traders mainly purchased 65# and 70# apples. Small apples seem to be the most popular type of apple at the moment.
Traders with stock in storage are afraid the market conditions will worsen after New Year. That is why they prefer to sell small apples first and minimize the risk of being left with only small apples when the market worsens.
Conditions in the Chinese apple market are not great, but perhaps the export market offers a way out? It can not be denied that the export volume of Chinese apples has grown since the beginning of May. August and September were particularly great months for Chinese apple exporters. The Chinese apple export volume was larger than in the previous five years. However, the export market is still small in comparison to the domestic market. Only a small percentage of the overall production volume is destined for export. The export market is too small to stimulate the domestic apple market.
Furthermore, the majority of the Chinese apple exporters supply the Southeast Asian markets. Southeast Asian consumers prefer low-priced, small-sized apples, while Chinese consumer prefer 75# and 80# apples. Large apples can only rely on domestic interest, especially when it comes to large, top-quality, expensive apples.