Under the slogan “Ambrosia, te va divina” ("Ambrosia, it feels divine"), the Ambrosia™ apple brand has launched its first television advertising campaign in Spain with a 20-second spot, which is being broadcast nationwide by the main networks. This campaign, which will run until November 29, aims to make the Ambrosia™ apple brand more recognizable in Spain, thereby promoting brand awareness.
In this commercial, Ambrosia™ portrays the daily life of a Spanish family, promoting its apples in a natural, dynamic and fresh manner. The representation of everyday scenes is allowing Ambrosia™ apples to stand as a quality, healthy and versatile product that has its place in every moment of our lives.
With this new television campaign, Ambrosia™ is also launching a new image for the first time. The idea is to strengthen its reputation in the international market and reach as many consumers as possible.
Consumers will therefore soon come across a renewed logo consisting of a halo of gradient colors.
The halo is the result of the fusion of the brand's two main elements: the logo and the color gradient, characteristic of the variety. The update also affects the brand's slogan, which is being switched from “...Mmmbrosia. Sweet by Nature” to just “...Mmmbrosia”.
With this renewed image, Ambrosia™ is striving to build a stronger and more attractive brand identity in order to stand out in the fresh produce market and place itself even more in the minds of consumers. Ambrosia™ will release its new image in the coming weeks.
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