Chilean Hass avocado makes its debut in South Korea's supermarkets

Less than two months after South Korea opened its market to Chilean Hass avocados, this fruit has already reached the shelves in Seoul.

The fruit arrived this week by air at Incheon airport, Korea's most important airport. After concluding the corresponding sanitary inspections, the shipment was released to the stores of Lotte Mart, one of the most important retail chains in the peninsula.

On November 10, the South Korean Commercial Office held a launch ceremony to celebrate this arrival and to let consumers know this Chilean superfruit was now available for them. The celebration was held at one of the chain's most important hypermarkets in Seoul, located in the railway station in the Korean capital.

“This activity and presentation of the Chilean avocado in Korea is the culmination of more than 4 years hard work to open up the Korean market to our avocados, a market that already accepts Chilean table grapes, blueberries, cherries, kiwis, lemons, and oranges,” highlighted the commercial director of ProChile in South Korea, Jose Miguel Sepulveda. "We are very happy that we've achieved a new commercial opportunity for Chile, and are glad we can share this important news," he added.

According to ASOEX figures, during the current 2020-2021 export season (September 1 to November 10, 2020), Chile has exported 50,219 tons of fresh avocados. 81% of it has been sent to Europe; 9% to Latin America, 7% to Asia, and 1.7% to the United States. 152 tons have been sent to South Korea, where they will surely begin to generate followers among Koreans.

Currently, Korea imports avocados from the United States, Mexico, New Zealand, Peru, and, starting this season, Chile.



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