Index Fresh and Apeel

New partnership will save avocados from wastestream

A new partnership between Index Fresh and Apeel will create more happy endings for avocados by preserving freshness for consumers, creating more consistent quality and reducing food waste in the global supply chain along the way. Treating Index Fresh avocados with Apeel’s patented technology preserves flavor and nutrition and ultimately helps prevent fruit from entering the wastestream.

According to John Dmytriw, Vice President of Business Development for Index Fresh, the new partnership is about elevating the product and relationships. “Anyone can sell someone an avocado once,” Dmytriw said. “At Index, we don’t define our success with clients by packages sold. We define success by the amount of time we’ve been working together. Ensuring best-in-class quality and consistency is a recipe for creating lasting relationships.”

Apeel, located in Santa Barbara, Calif., has been working with Index Fresh in the avocado space for three years over which time the two companies have grown their alignment and cemented a mutually beneficial partnership. Fruit coated with plant-based Apeel remains fresh twice as long as non-Apeel fruit, making it ready-to-eat for longer and far less likely to be discarded along the way. It works by retaining moisture and protecting against oxygen entering the fruit, two of the primary factors that cause spoilage. The added protection enables produce to withstand environmental stressors in a way that helps maintain the full flavor consumers should be able to count on.

As a global leader in avocado distribution, Index Fresh is always innovating with an eye toward providing clients what they want by embracing new technologies. Index Fresh President and CEO Steve Roodzant said, “When our customers talk, we listen. Blocking and tackling for customers is our specialty.”

Index Fresh will continue to provide its clients a full spectrum of choices in its Go to Market Business Strategy by continuing to offer both Apeel fruit alongside its traditional avocados. Todd Elder, Vice President of Sales & Marketing at Index Fresh, said, “Index Fresh is a 'yes' company. We say yes to helping our clients every step of the way.”

For more information:
Sofia Castellanos
Index Fresh
Tel: +1 (909) 877-1577 

Michelle Masek

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