The San Miguel Global company's table orange exports increased substantially during the pandemic, showing a growth that ranged from 50 to 80% depending on the destination region. According to the CEO of the company, Romain Corneille, this growth is very outstanding because, compared to mandarin, the table orange was a product in serious decline.
“This year we suddenly had no way to supply the great demand there was for this orange. What we now ask ourselves is if this high demand was temporary or if it's here to stay. That would make us rethink what we are going to do in the future with our plantations, where we're going to change, and how we are going to supply those needs," he said.
Meanwhile, according to the representative of San Miguel Global, there was a notable decrease in table grape sales during their productive season in the northern hemisphere. This drop could have been due to the way they are presented; in supermarkets, people can touch table grapes and this can generate some apprehension among consumers in the context of the pandemic.
“We have to rethink the type of presentation. How to showcase the product without generating consumer mistrust. We must give the consumer the security and certainty that the product is in good condition and does not represent a risk, not only by complying with all regulations, certifications, and other guarantees but also with how we present the product. That is our responsibility,” he said.