In Australia, the 2020 mango season has begun. Markets are quickly becoming excited about the upcoming mango season, as are the consumers.
This year is an extension of Australian Mangoes’ current marketing strategy. They are focusing on encouraging medium frequency buyers of mangoes to buy more often. In order to achieve this, updates have been made to make sure the organisation’s communications are relevant, timely and have the right level on investment. This communication review has included a new creative campaign for the season.
This means that mangoes are being pitched as a spring/summer essential since it’s something consumers simply cannot be seen without. The campaign reinforces that Australian mangoes are #ThisSeasonsMustHave and brings a little spruce of fashion to the world of mangoes.