Gan Youqin is a farmer from Lingshan county in Qinzhou, South China's Guangxi Zhuang autonomous region. She has become an internet celebrity via short videos, showing her rural life, and promoting sales of agricultural and related by-products online.
Gan and her team started posting short videos on social media in 2017. Currently, Gan has more than 10 million followers with about 2 million view counts per day. Cooking, casting nets for fishing, climbing trees and picking fruits ... her whole rural life caught in short videos is driving her sales.
In 2018, Gan sold more than 350,000 kilograms of litchi via livestreaming. In addition, Gan also helps local poor households sell agricultural and by-products, and provides job opportunities for more than 50 poor households.
Gan has said that more citrus growers turned to her for help as fewer merchants came to the village to make bulk purchases because of the COVID-19 epidemic this year. She is now trusted and supported in her hometown for her great success in boosting sales of farm produce there.
According to china.org.cn, Gan is known as one of the pathfinders of Chinese online rural celebrities who shared country life and promoted sales of related products online. She was encouraged by her nephew Zhang Yangcheng, and posted her first video in May 2017, which received 200,000 views in less than a day.