PuraVitaFood is an importer of produce - fresh, semi-processed and processed - which also provides a delivery service thanks to a network of selected suppliers. Products are all Italian, grown with both organic and traditional techniques.
"We only import products that I have personally checked, from organic raw material to preserves, dried fruit, oil, juices, traditional sweets and fresh produce," explains Eleonora Coniglio (in the photo, source: Giulia Montanari), a young Sicilian working in Amsterdam.
This concept will celebrate its fifth anniversary in May 2021 and was created after Coniglio's experience as a student in the Dutch capital. "There were very few channels selling high-quality Italian products in 2009 so, after finishing my Law degree, I decided to take this path. I mainly work with Sicilian productions, but my objective is to include other regions too."
(Source: Sofia Faloni)
At the moment, PuraVitaFood provides its clients with traditional fresh vegetables imported to Amsterdam by a company called Sapori di Sicilia. "I sell their escarole, chicory and lettuce without any markups, widening the company's targets so as to develop a network of contacts. When it comes to certified organic vegetables, I source them from Sicilian cooperative Si può fare".
PuraVitaFood works both B2B (business to business) and B2C (business to consumer). "When it comes to the H&R sector, there are various stores in Amsterdam where our products are available, I am talking about delis and organic shops. The second sales channel are local fresh produce markets and private events. Our delivery service is also active during the week. We do not have an online shop but, by subscribing to our newsletter, you can receive price lists and ongoing offers and orders can be placed via e-mail or social media."
(In the photo: Sofia Faloni)
The closures in the H&R sector in the Netherlands have created losses, but they were counterbalanced by the fact home deliveries could continue. "What is more, our B2C activities increased, so thankfully we managed to limit the damage."
(Source: Giulia Montanari)