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Greenville’s John Constantine is planning to grow avocados in Rwanda.

While John Constantine spends most of his time these days working as the CEO of Greenville-based ARCpoint Franchise Group, he’s also launched a company called Love Avocado that is dedicated to helping Rwandans earn a living, while also taking advantage of the perfect avocado-growing weather of the central African country.

ARCpoint Labs, a national third-party provider and administrator of diagnostic testing for individuals and companies, is using its unique model to bring a variety of necessary tests to communities during the pandemic.

Constantine got the idea for the for-profit company while working with close friends Pamela and Scott Pyle, who organized the creation of a hospital called the Dream Medical Center in the Rwandan capital of Kigali.

Currently, Love Avocado, which is managed by Constantine’s Umubano Group, works with over 350 Rwandan farmers. Constantine hopes the number will increase in the coming months. The trees Love Avocado plants can be cultivated for years, allowing farmers to have a steady income, selling their products to domestic and international buyers facilitated by the Umubano Group. The company also has about six staff in Kigali working on sales and operations.


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