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Fruit Attraction LIVEConnect will remain active in November and December

Following the success of the Fruit Attraction LIVEConnect platform during its first month of activity, the organization has decided to keep it operational during the months of November and December. This is considered a first phase before its permanent opening, which will offer the international fruit and vegetable sector an informative and relational networking platform with relevant content all year round.

This extension, carried out at no cost to the currently registered participants, will allow the community to continue networking and enjoying many technical conferences. In October, there have been 228 such sessions with the participation of 177 speakers.

During the next two months, the community will have the opportunity to continue making contacts, holding meetings and video calls and to work with the contacts they have made. Between October 1 and 31, a community of almost 7,000 members has been formed, and this figure will continue to grow exponentially in the coming weeks. A total of 15,250 contacts have been made between them, with 40,814 messages exchanged, more than 500 meetings held within the platform, and 186 video calls made.

Also, in the first month of activity on the Fruit Attraction LIVEConnect platform, there have been 41,235 clicks in the list of participating exhibitors, made up of 433 companies, as well as 26,354 clicks in the Community Network; 19,930 in the Conference Program, and 17,492 in the Exhibitors Sales Force and Staff section.

Fruit Attraction LIVEConnect will allow users to continue learning about the 160 fruit and vegetable products and services featured in the Innovation Hub, as well as about the 20 finalists of the Innovation Hub Awards in its two categories: Fresh Produce and F&V Industry; a section that has registered 5,371 clicks to date.

The organization aims to consolidate the dynamization strategies in order to strengthen the quantitative and qualitative levels of the community's members, as well as to amplify international coverage, develop learning and analyze the results of the surveys in order to offer the industry as a whole the best digital networking platform in the world specialized in the fruit and vegetable sector.

The director of Fruit Attraction, Raúl Calleja, said that “Fruit Attraction is an instrument intended to promote the commercial dynamism of the international fruit and vegetable sector, so we must have the ability to contribute in the hybridization process of the commercial area, providing tools that facilitate relational transformation, bringing contacts, content, products and companies under the same platform. There is no doubt that face-to-face has a series of irreplaceable attributes, but Fruit Attraction LIVEConnect reinforces and complements that with functionalities that face-to-face relations don't cover.”

Fruit Attraction 2021, organized by IFEMA and FEPEX, will be held between October 5 and 7.

For more information:
Fruit Attraction LIVEConnect
www.ifema.es/fruit-attraction


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