A promotional campaign for Wonderful Pistachios&Almonds branded products has just started on the main national fruit and vegetable markets, distributed in Italy by New Factor of Rimini.
Until December, the most reliable wholesalers of the brand Wonderful will be assisted by promoters who will inform customers with detailed kits and product tastings in dedicated stands as part of the "Wonderful Day campaign".
"The references are toasted&salted pistachio, toasted and unsalted, toasted and slightly salted, toasted and peppered, toasted and spicy and, finally, shelled pistachio slightly salted, in 250 grams packages," explained Jasmina Annibali, New Factor marketing director. "In addition, the other reference is organic almonds".
Fruit and vegetable stores are increasingly specializing in sales of that include also packaged products. "For this reason, the promotional campaign is particularly important to allow operators of the sector to learn about this type of offer. In addition to the 250-gram formats there will also be the 25-gram single-servings of shelled pistachio and the 30-gram single-servings of natural almonds, snacks that are increasingly appreciated and requested by consumers, not only as snacks, but also for dishes, like salads and desserts".
Wonderful Pistachios is renowned worldwide in the pistachio sector and has gained a leading position in the fruit and vegetable and snacks segments of many European retailers. New Factor is one of the most important companies in Italy and one of the most innovative in the sector of healthy snacks made of dried and dehydrated fruit and nuts. What distinguishes them is the sales of pistachios and almonds and other types of dried fruit such as peanuts, cashews and other healthy snacks in the Italian large-scale retail trade.