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UK: Increased potato sales offset Covid-19 losses

Red meat, dairy and potatoes have all fared well throughout Covid-19, with spending on groceries offsetting losses from food service closures during lockdown for most categories in the United Kingdom. Analysts at Agriculture and Horticulture Development Board (AHDB) claim the pandemic has led to a major shift in consumer buying and consumption behaviours, leading to changes in how people cook and feed their families.

Now, AHDB predicts that total potato volumes in the market, considering both retail and out-of-home, have risen 8% in the year-to-date, with grocery volumes of fresh potatoes up 108,000 tons over the last six months and frozen potatoes 47,000 tons. quoted AHDB senior retail insight manager Kim Malley as saying: “To say that this year has been a challenge would be an understatement but we have seen that meat, dairy and potatoes have made an incredible response to the shift in consumer demand. While eating-out has been severely affected by the pandemic and led to restaurants and cafes closing overnight, the retail spend on red meat, potatoes and dairy has been strong enough to offset many of the losses.”

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