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New Persimmon kaki campaign kicks off in Spanish Region of Valencia

The president of the Region of Valencia, Ximo Puig, was present at the official launch of the Rojo Brillante Kaki campaign; a fruit exclusively grown under the Protected Designation of Origin (PDO) Ribera del Xúquer.

Puig, accompanied by the Councilor of Agriculture, Mireia Mollà, and by representatives of the PDO, toured the fields in L'Alcúdia to learn about the different steps that the Ribera del Xúquer PDO kaki follows from the time it is on the tree until it reaches the shelves, including the process by which their astringency is removed.

After the tour, a show-cooking was held to showcase the versatility and healthy characteristics of a fruit that has been a flagship product in the region for more than twenty years.


Source: Europa Press /

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