The Leanri protected mandarin, a variety developed by ANBGCM Material Vegetal, a company owned by Biogold EM (based in Seville and devoted to plant varietal innovation) and GCM (which has a test field with new varieties in Huelva) will hit the shelves for the first time this season.
This is a high-quality Clementine and Murcott mutation. It is characterized by a reddish orange color, a rounded shape, a very smooth skin and the lack of seeds. The Leanri ripens in January-February, so it reaches the market three to five weeks earlier than the Nadorcott mandarin (for which Biogold is a licensee in South Africa).
In the first commercial phase, a million licenses have been sold, most of them in Spain. This means around 2,000 planted hectares, out of which approximately a third will be in Andalusia (especially in the provinces of Huelva, Seville and Córdoba).
"Although this new variety has been grown over the last four years, this campaign will be the first with enough volumes to reach the market," says Antonio Llobell, CEO of Biogold EM.
The Company of Protected Plant Varieties (CVVP) is in charge of its management and control, and "given the commercial success we have had in this first phase, we will consider launching another one in 2022," said Llobell.
He says that "there are very good public domain citrus varieties, but these are often not profitable due to overproduction. Our model of protected varieties seeks to limit the production with a certain number of licenses, and thus we guarantee that the growers will have good sales and pay their royalties and fees."
Biogold EM already has other protected citrus fruits on the market, including several late Navel oranges and also Valencia varieties that cover a specific niche in production, as well as two seedless lemons. It is strongly committed to innovation in the pigmented citrus segment.