Sonoran citrus season begins

Pacific Organic Produce announced the beginning of another Sonoran citrus season and an exclusive marketing agreement with Citrus Game. Citrus Game, or Flavor King, is a high quality citrus grower and post-harvest handler servicing several growers in the Hermosillo Sonora growing region.

Citrus Game/Flavor King is a vertically integrated, family owned and operated company. Their  operation includes a packing line, de-greening, and precooling facility, as well as an extensive QC team. In the packing operation Citrus Game/Flavor King has four different grading filters to ensure quality and sanitization using only organic products to treat citrus. Everything, from crop estimates, to harvesting, and post-harvest processing is highly supervised to ensure the best fruit goes into each box.

Quality of product is paramount to Citrus Game/Flavor King as are the people who work so hard for the operation. They support well being of their employees with on-site medical and balanced work schedules while ensuring fair wages and compensation. Training and empowerment for personal growth and recognition further build their success. 

Citrus Game/Flavor King oranges are here through May with grapefruits in abundance into March. Mid-November mandarin season begins, lasting through January. Volume is promising heavier and smaller sized fruit due to the light rainfall during Sonora’s rainy season during July-October. Plenty of bag opportunities are available and all fruit will be packed in Pacific Organic’s Purity label.

Grower Enrique Gracia Parada Jr.  says: “It takes love and a lot of hard work to produce and pack high quality organic fruit. We are excited to kick off our winter citrus season with Pacific Organic as our exclusive marketing partner. We look forward to a continued partnership with Pacific Organic Produce as we work together to develop and expand strong customer programs.”

Delilah Romo, Commodity Manager, shares: “I’m super excited to be part of this team and family. The exclusive with Citrus Game/Flavor King is a powerful stepping stone in our partnership and I’m enthusiastic about the opportunities created for the Sonoran citrus industry. The partnership will unite many growers and open doors to more sustainable programs, while giving farmers stability and peace of mind knowing their fruit is handled responsibly.” 

UNFI Produce's Van Argiros, Sr. Director, Procurement concludes: “We are looking forward to another successful season with Citrus Game/Flavor King. The Sonoran citrus season will showcase the quality and consistency of product that our partner growers provide the industry through their hard work and dedication.”  

For more information:
Amy Rosenoff
Pacific Organic Produce
Tel: +1 (415) 673-5555 ext. 62502

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