Avocados From Mexico is launching a campaign kickoff with sportscasters, Troy Aikman and Erin Andrews, to inspire shoppers to take their love of game day guac to the next level. AFM's first-ever in-store celebrity shopper engagement program is available to all grocery retailers and features free POS merchandising solutions – starring Aikman and Andrews – and a QR code contest for AFM fans to have a chance to win $1 million and other cash prizes.
Retailers are encouraged to sign up by November 13 to receive all campaign collateral – for free – to bring the AFM program to their customers. Consumers connect directly to Aikman and Andrews when they scan the code on AFM Big Game displays; the digital journey leads to AFM's Virtual Guac Bowl Stadium, where participants will be entered into the sweepstakes, receive a free autographed digital photo and personalized messages from Aikman and Andrews.
Troy Aikman, three-time Big Game Champion as the Hall of Fame Quarterback for the Dallas Cowboys and veteran sports color commentator says: "Few things go together better than football and guacamole, and I can't wait to join my fellow fans in AFM's virtual Guac Bowl Stadium ahead of the Big Game."
"Guacamole is my go-to on game day – Avocados are healthy, and their one-of-a-kind taste can't be beat. No Big Game viewing party is complete without Avocados From Mexico," added Erin Andrews, veteran sportscaster. "I'm delighted to bring my love of avocados to guac fans everywhere with 'Make The Big Game Your Bowl Game.'"
"The Avocados From Mexico brand has cemented its position as a Big Game mainstay, and we're excited to evolve our shopper marketing strategy to reach consumers on the No. 1 avocado occasion of the year," said Stephanie Bazan, Vice President of Trade and Market Development for Avocados From Mexico.
With over 2 billion avocados imported from Mexico every year, the Big Game remains the top usage occasion for fresh guacamole, and for the ten days leading into the Big Game, avocado shoppers' basket ring with avocados is 2.2 times greater. The program reminds consumers why Avocados From Mexico should be the fan-favorite game day snack, and boosts basket ring sales through:
- A partnership with sports anchors Troy Aikman and Erin Andrews encouraging shoppers to enter a sweepstakes for a chance to win up to $1 million and a weekly giveaway of $1,000 for five weeks.
- Free Big Game themed in-store merchandising and POS kit solutions with QR codes for shoppers to receive a free autographed digital photo of Troy Aikman and Erin Andrews and also register to participate in sweepstakes. The last day to order kits is November 13
- Social media and digital advertising support for the sweepstakes as well as public relations amplification.
- A virtual Guac Bowl Stadium experience, where consumers can access the sweepstakes, personalized messages from Aikman and Andrews, gameday recipes, avocado educational content and loyalty offers. These are accessed through the QR code via in-store merchandising materials and AFM digital advertising.