Immunity will be top of mind this winter. In fact, according to a recent study by Hartman Research, 68% of consumers are either using functional foods or are interested in using functional foods for immunity benefit this year. Frieda's aims to give shoppers easy, delicious ways to dose-up on vitamin C and add variety to their citrus rotation with their new calamondin and limequat grab-n-go pouches.
Limequats are a hybrid of two favorites — limes and kumquats — characterized by a sweet rind and tart juice. Sweeter than a lime and fully edible, this fruit can be used in cocktails and snacks like limequat bars. Calamondin, also known as calamansi, are small hybrids of mandarins and kumquats that are perfectly poppable—skin and all. Think teeny, tiny oranges that are sour & tart, making them ideal as an ingredient when creating a glaze for fish or poultry. They are very popular throughout Asian and Southeast Asian cuisine for adding that tangy citrus flavor to dishes.
“Shoppers have become accustomed to discovering new citrus favorites every year,” says Alex Berkley, director of sales at Frieda’s. “First it was blood oranges, then came the Sumo mandarins. Last year shoppers fell in love with our mandarinquats, and this year they’ll be coming to the store to see what’s new and addictive in citrus.”
Frieda’s calamondins and limequats are available in 12/8-ounce pouches, with availability after Thanksgiving.