There is a new promotional campaign, designed to steer more consumers to fresh British leeks. The campaign will highlight the 2020/21 season, running run from November 2020 until April 2021.
The initiative, that is backed by a collaboration of six UK leek growers and four seed companies, will touch upon minimising waste and eating the entire leek, highlighting the nutritional benefits of eating the vegetable.
Farminguk.com quoted Stewart Aspinall, Leek Growers Association chairman, as saying: “The pandemic has made us all more aware of our health, while many consumers are starting to feel the pinch as the recession begins to bite. This initiative aims to highlight the health benefits associated with eating leeks, while demonstrating how consumers can produce cost effective, easy to prepare and tasty meals with leeks at their heart.”
A new website will also include details of the leek season, tips on preparing and cooking, new recipes, local grower contacts plus photography.