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Malaysian magician sells more durians via online performances

The latest Deepavali film is titled "Light in a Time of Darkness"; it tells the tale of renowned magician Vikneswaran Allagu -also known as Vikey- whose real-life story of resilience serves as inspiration for a nation trying to recover from the COVID-19 pandemic.

The new spot explains how live shows and performances were no longer viable during Malaysia’s Movement Control Order, which troubled show business enormously. For that reason, Allagu chose a very different route to provide for his family: he became a durian seller.

When his initial sales were less than stellar, Allagu’s fortunes took a turn for the better after he decided to add elements of performance into his sales pitch. He created ‘Vikey’s Magic Durian shop’. Launched on 20 October, the spot currently has close to two million views.

FCB's creative director Wang Le Tjer said the struggles that Allagu endured are not only real, they are, in some shape or form, things that millions around the world have been going through or maybe even are still going through right now. "That’s why when we learnt about this story, we knew we had to tell it. And thanks to the amazing effort put in by the team at FCB and our production partners, we told it really well," she told marketing-interactive.com.


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