Israel-based start-up reduces South African water usage

Founded in 2012 and officially launching in 2015, SupPlant uses a hardware-software solution in order to achieve an increase in crop yield and reduce water usage.

Start-up SupPlant claims that it has assisted South African farmers to reduce their water usage by 37% in apple crops, increased the lemon crop yield by 60%, and an increase in macadamia nuts by 21%.

“Our mission is to equip Farmers and Agri-businesses managing their water challenges with the most relevant and powering actionable agronomic insights.”

The start-up’s innovative technological solution uses agronomic algorithms, sensors, AI, and cloud-based technology in order to increase crop yield and decrease overall water usage.  SupPlant has received a total of $9-million in funding from two main investors, Mivtah Shamir, a leading Israeli investment company, and Boresight.

Founded by Zohar Ben Ner, an agricultural engineer, SupPlant has made strides in the agritech sphere working alongside South African farmers since 2017. “Combining Big-Data accumulated over the years with real-time data collected from a vast variety of hardware sensors, expert agronomists and our unique algorithm; We provide high resolution, real-time and forecasted insights and irrigation commands for an accurate irrigation regime and practices, ensuring healthy and robust harvests with the optimum water usage that builds their resilience through time.”


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