Competition in the agricultural produce market grows more intense every day. The segment of young consumers also grows and many suppliers now focus on fashionable packaging as a way to attract the younger customers. Suppliers carry out market research to understand the latest trends and design personalized packaging to attract people's attention. Packaging design has become an important part of product marketing. The aesthetics draw consumer's attention.
Aesthetic awareness has improved in the Chinese market in the last few years. At the same time, a gift-wrapped box of fruit has become an indispensable gift when visiting family, friends, or colleagues. "Our market research shows that consumers pay much more attention to convenience, Aesthetics, and environmental friendliness of packaging than a few years ago." This is according to Xu Yan, CEO of Qingdao Clear Sky Fashion Packaging Co., Ltd.
Small, delicate packaging is quite popular in the high-end market. Many packaging manufacturers conduct market research to develop and produce the most suitable packaging designs. "At the moment, we mostly supply small, delicate packages. We offer comprehensive packaging solutions to our clients. Many of our packages are used for fruit, including hardy kiwi fruit, strawberries, cherries, blueberries, and raspberries," said manager Xu.
In the adjustment of market strategies, Xu considers whether the packaging is environmentally friendly and energy efficient. Qingdao Clear Sky Fashion Packaging carefully considers the raw materials for its packages. According to Xu, "We mainly use PET, PP, PS, and PETG materials. We have made great improvements in both the environmental friendliness and the practicality of our packaging. At the moment we mainly supply packaging for e-commerce platforms, traders, and large supermarkets. In the future, while we continue to develop our current market share, we also hope to expand into direct cooperation with large fruit traders."
For more information:
Xu Yan - CEO
Qingdao Clear Sky Fashion Packaging Co., Ltd.
Tel.: +86 135 8328 8425
Tel.: +86 136 5868 2290
Tel.: +86 532 8718 8811